Innovative communication guidelines for mass gatherings

Innovative communication guidelines for mass gatherings

By  Alessia Golfetti and Sabina GiorgiDeep Blue.
Effective communication is of prime importance for running an event smoothly and safely.

The provision of clear, unambiguous information to the crowd can help prevent dangerous situations arising.

When organising an international event, where people from different countries are expected to come, socio- cultural factors are important aspects to take notice of, both during emergencies and in the pre-event phase.

The communication guidelines developed within the LETSCROWD project aim at supporting security operators and first responders’ intercultural competences for effectively manage multicultural crowds during normal and emergency situations.


Who the guidelines are for?

– Law Enforcement Agencies personnel;
– Security operators;
– First responders.


What do the communication guidelines look like?

The preliminary version of the LETSCROWD communication guidelines include:

– General and specific (i.e. related to sportive events and festivals) communication recommendations and solutions addressing socio-cultural aspects of relevance;
– Specific template for constructing warning messages;
-Specific template for supporting the mapping of the channels with the message to be delivered;
-Triggering questions that can be used as check list by the guidelines users when setting up their own communication strategy.


What is the communication guidelines added value?

The communication guidelines present an overview of the existing communication measures applied by a number of Law Enforcement Agencies (LEAs) in different countries. By merging the current LEAs communication procedures with the literature review on crisis and risk communication, the communication guidelines show an integrate picture of them. The topic around which the integrated view is built concerns the socio-cultural aspects affecting the communication process.


Which are the main socio-cultural aspects that can affect the communication process?